Download Analyzing Social Media Networks with NodeXL: Insights from a by Derek Hansen,Ben Shneiderman,Marc A. Smith PDF

By Derek Hansen,Ben Shneiderman,Marc A. Smith

companies, marketers, members, and executive organisations alike want to social community research (SNA) instruments for perception into traits, connections, and fluctuations in social media. Microsoft's NodeXL is a loose, open-source SNA plug-in to be used with Excel. It presents quick graphical illustration of relationships of complicated networked info. however it is going extra than different SNA instruments -- NodeXL was once built by way of a multidisciplinary workforce of specialists that assemble details experiences, machine technology, sociology, human-computer interplay, and over two decades of visible analytic idea and data visualization right into a uncomplicated device an individual can use. This makes NodeXL of curiosity not just to end-users but additionally to researchers and scholars learning visible and community analytics and their program within the genuine world.
In Analyzing Social Media Networks with NodeXL, participants of the NodeXL improvement group as much as offer readers with a radical and functional consultant for utilizing the device whereas additionally explaining the advance in the back of each one characteristic. mixing the theoretical with the sensible, this publication applies particular SNA directions on to NodeXL, however the thought in the back of the implementation could be utilized to any SNA.
to benefit extra approximately reading Social Media Networks and NodeXL, stopover at the companion site at mkp.com/nodexl

  • Walks readers via utilizing NodeXL whereas explaining the speculation and improvement at the back of each one step, offering takeaways that can apply any SNA
  • Demonstrates how visible analytics study could be utilized to SNA instruments for the mass market
  • Presents readers with case reviews utilizing NodeXL on renowned networks like e-mail, fb, Twitter, and wikis

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